Cookie Policy

Effective Date: July 1, 2021
Last Updated: January 1, 2025
Contact Email: sigma@pulsercm.com

At PulseRCM, we use cookies and similar technologies on our website (https://pulsercm.com) to enhance your experience, analyze usage, and deliver relevant content. This Cookie Policy explains what cookies are, how we use them, and your options for managing them. By using our website, you consent to our use of cookies as described below, unless you adjust your browser settings to decline them.

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1. What Are Cookies?

Cookies are small text files placed on your device (e.g., computer, smartphone) by websites you visit. They store information about your browsing activity, such as preferences or session data, to improve functionality and performance. Similar technologies, like web beacons or pixels, may also be used for tracking purposes.

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2. Types of Cookies We Use

We categorize cookies based on their purpose and duration:

a. Essential Cookies

• Purpose: Enable core website functions, such as navigation, secure access, and form submissions (e.g., contacting us at sigma@pulsercm.com).
• Examples: Session cookies to maintain your visit, authentication cookies for secure logins (if applicable).
• Duration: Typically temporary (session-based), deleted when you close your browser.
• Necessity: Required for the website to operate; cannot be disabled.

b. Analytics Cookies

• Purpose: Collect anonymized data on how visitors use our site (e.g., pages viewed, time spent) to improve performance and content.
• Examples: Google Analytics cookies (_ga, _gid) to track traffic and user behavior.
• Duration: Persistent (up to 2 years) or session-based, depending on the tool.
• Necessity: Optional but critical for site optimization.

c. Marketing Cookies

• Purpose: Deliver personalized content or ads (e.g., RCM service promotions) based on your interests and browsing habits.
• Examples: Third-party cookies from advertising partners (if implemented, e.g., LinkedIn or Google Ads).
• Duration: Persistent, typically lasting weeks to months.
• Necessity: Optional and only used with your consent (if applicable).

d. Functional Cookies

• Purpose: Remember your preferences (e.g., language settings, form autofill) for a better user experience.
• Examples: Cookies storing your region or previous interactions with forms.
• Duration: Persistent, often lasting up to 1 year.
• Necessity: Optional but enhance usability.

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3. How We Use Cookies

We use cookies to:

• Ensure Website Functionality: Keep the site running smoothly, such as enabling navigation and form submissions.
• Analyze Performance: Understand visitor behavior (e.g., most-visited pages like “Services” or “Why Us”) to refine our website and services.
• Personalize Your Experience: Tailor content or remember settings for return visits, improving usability.
• Support Marketing Efforts: With your consent, deliver targeted promotions about PulseRCM’s RCM solutions (e.g., via email campaigns linked to sigma@pulsercm.com).

We do not use cookies to collect Protected Health Information (PHI) or sensitive personal data beyond what is necessary for website operation and analytics.

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4. Third-Party Cookies

We may use third-party services that set their own cookies, including:

• Google Analytics: Tracks anonymized usage data (e.g., pageviews, bounce rates) to optimize our site. See Google’s Privacy Policy for details.
• Advertising Partners: If we implement ads (e.g., via Media.net or Google Ads), these partners may set cookies to serve relevant content. Their policies apply to their cookies.
• Social Media Plugins: Buttons for LinkedIn or Twitter (if present) may use cookies to enable sharing or track interactions.

We ensure third-party providers comply with our privacy standards and applicable laws.

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5. Your Cookie Choices

You can control how cookies are used:

• Browser Settings: Adjust your browser to accept, reject, or delete cookies. For example:
  • Chrome: Settings > Privacy and Security > Cookies and Other Site Data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy
• Opt-Out Tools: Use tools like Google Analytics Opt-Out Browser Add-On (https://tools.google.com/dlpage/gaoptout) to disable analytics cookies.
• Consent Pop-Up (If Applicable): If we implement a cookie banner, you can accept or decline non-essential cookies upon visiting our site.

Note: Disabling essential cookies may impair website functionality (e.g., inability to submit forms).

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6. How We Protect Cookie Data

Data collected via cookies is safeguarded with:

• Encryption: Secure transmission (e.g., HTTPS on https://pulsercm.com) protects data in transit.
• Access Controls: Only authorized PulseRCM staff access analytics data, with no use of identifiable information.
• HIPAA Compliance: We do not store PHI in cookies; any client-related PHI is handled under our Privacy Policy and Business Associate Agreements.

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7. Data Retention

• Essential Cookies: Deleted when you close your browser (session-based).
• Analytics Cookies: Retained up to 2 years (e.g., Google Analytics default) unless you clear them sooner.
• Marketing/Functional Cookies: Stored up to 1 year or until you opt out/delete them.
• Anonymized data may be kept indefinitely for statistical purposes.

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8. Updates to This Cookie Policy

We may update this policy to reflect changes in technology, laws, or our practices. The “Last Updated” date will reflect revisions. Significant changes will be noted on our website or via email to sigma@pulsercm.com subscribers.

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9. Contact Us

For questions about our use of cookies or to exercise your choices, contact us at sigma@pulsercm.com. We’ll respond within 30 days.